Content Marketing Catchup: Cracking the ROI Code, Lessons From ‘Serial,’ and More Must-Reads
Here's what you missed while wondering whether quarterly ROI counts as a vegan Thanksgiving side...
The Content Strategist
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The Return of Podcasting: 3 Platforms That Will Help You Build an Audience
Although its initial debut didn't spark the revolution that early adopters predicted, recent developments in mobile technology have set the groundwork for podcasting to make a comeback. This emerging arena presents an opportunity for brand publishers to reach audiences through media that aren't as crowded as social media and video—and on platforms that aren't already saturated with brand messages. Here are some podcasting and audio services that you should keep an eye on.
How to Develop a Great Branded Podcast
For those representing brands or who want to promote a new book or product, podcasting is a low-cost way to spread awareness and build an audience.