State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted
Learn about the biggest B2B content marketing trends like interactive tools, educational courses, branded shows, and more.
The Content Strategist
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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action
Kerel Cooper talked to us about Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.
5 Useful Skills Marketers Should Learn From Media Companies
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…
Wondery’s Founder Explains How Audio Storytelling Could Be the New TV
“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the sentence would be a restaurant or bar or TV show. Now, it’s a podcast. That shouldn’t come as a surprise. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in…
How Gimlet Hacked Slack to Reinvent Its Comments Section
Not only is Gimlet's experiment generating engagement, but it's also bridging the gap between publisher and audience in a unique way.
Content Sutra Ep. 9: Why Brand Editors Matter
In the mad scramble to create a content strategy and prove ROI, marketers can forget something very important—craft matters.
Content Sutra, Ep. 8: What Happens When the Algorithms Take Over?
Social media algorithms aren't just affecting the marketing world. Soon, they'll impact both media and society at large.
Content Sutra Ep. 7: Michael Brenner on the Future of Content Marketing
Michael Brenner knows why your content is failing, and he's not afraid to tell you.
Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling
What happens when people use storytelling for deception? Or downright evil?