The Content Strategist
You know what's the only thing sexier than reading content marketing stories on the beach? Well, pretty much anything. But while you're on your way back from soaking up some sun in the sand this weekend, that's the perfect time to catch up on the latest news and analysis. Think of this as your SPF 50, protecting you from getting burned in your Monday meeting.
It’s only been a few months since AOL sold majority ownership to Hale Global, and the Times reports that Patch has retained 85 percent of its traffic, with 17 million uniques in April, and is on track for $21 million in revenue this year. But those successes come with some serious caveats, and I'm betting against them continuing. Here are five reasons why.
Throughout Patch's dizzying ride from buzzy idea in 2007 to an AOL property operating 900 sites in 2013, the fractured hub of hyperlocal news has been an easy target for critics everywhere.
The once-touted "hyperlocal" online journalism niche has failed in large part because its advertising model doesn't scale. This may mean that branded content, which doesn't need to worry about local ads, can step in.
AOL's CEO Tim Armstrong does not believe large quantities of content will effect the way people use the internet or hurt publishers.
Is the Internet better off without them?
