The Content Marketer’s Guide to Promoted Tweets
If you're a content marketer, there's a darn good chance you want more eyeballs on your content. Enter Promoted Tweets.
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The Answers to Your 18 Biggest Content Marketing Questions
Here at Contently, we geek out harder on content marketing than a Batman nut at ComicCon. For us, the only thing better than content marketing is talking about content marketing.
Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable
"11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.
Content Marketing Catchup: Red Bull’s Big Future, the Danger of Ignoring Owned Media, and More Must-Read Stories
Here's what you missed while contemplating whether an American flag tank top is kosher office attire on Summer Fridays (Answer: it is).
If You Ignore Owned Media, You Might End Up Serving Burgers
Instead of consistently throwing content barbecues that keep people coming back, a lot of brands seem eager to just pay for the right to hand out burgers to random people in the mall.
Why Brands Can’t Ignore Owned Media
“Since the web provides universal access to publishing, advertisers now have the means to take back some control,” declares Ted O’Connell, VP of digital for the Advertising Research Foundation.