Facebook’s Reach Is Terrible, but You’re Crazy if You Delete Your Page
Even with its paltry organic reach, I would never consider deleting our Facebook—and most other companies shouldn't either.
The Content Strategist
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Moz’s Rand Fishkin on Why Licensing Content Is for Suckers, His Favorite Wizard, and the Future of SEO
We spoke with Rand Fishkin, otherwise known as "The Wizard of Moz," about what makes for great SEO in 2015–and a whole lot more.
Infographic: How to Build a Loyal Audience for Your Company’s Content
Lately, I've been talking about why brands need to build loyal, owned audiences for their content so much that I feel like I'm turning into my mother, if my mother was obsessed with content marketing instead of skin cancer and mercury poisoning.
Neil Patel Reveals How to Tie Your Content Marketing to Revenue
We caught up with serial entrepreneur Neil Patel to discuss how brands should measure content marketing success, the ways SEO has changed, and how to create passionate content that resonates with readers.
Why Brands Need to Conquer Their Fears and Use Email to Distribute Content
Most brands already rely heavily on email lists as a direct marketing tool. Yet when it comes to using those email lists to push out content, they hesitate.
10 Marketing Buzzwords You’re Going to Hear Way Too Much This Year
Yes, content marketing is about telling stories, but it's also about using so many marketing buzzwords that you wonder what kind of monster you've become.
How to Build a Culture of Content and Transform Your Marketing
To succeed long-term as a brand publisher, start from within: company culture.
The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
The State of Content Marketing Heading Into 2015
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.