The 4 Elements of a Perfect Sponsored Content Campaign
The author of one of the most successful native ads of all time explains what makes sponsored content work.
The Content Strategist
Orange is the New Black
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‘VR Is the Next Frontier’: The NYT’s Branded Content Boss Dishes on the Future of Marketing
"We've proven our work is the best on the market," boasts Tomich.
Strangers Get Naked, Courtesy of Showtime
Within the past few months the internet has become saturated with videos of strangers interacting for the first time. Seeing an opportunity for some great exposure, Showtime made a video escalating the close encounters to the next level—by having people undress each other.
The Best Branded Content of June
Between the unexpected run to the round of 16 in the World Cup by the U.S. men's national team and the upcoming 4th of July weekend, it's an unusually patriotic week here at Contently HQ. After all, it combines two quintessential 'Merica pasttimes: entertainment and commercialism. So let's celebrate 238 years of red, white, and BBQ with the best branded content of June.
‘Don’t Trick Them; Don’t Piss Them Off’: The Sponsored Content Debate Heats Up
When it comes to sponsored content, what counts as honesty?
The NYT Just Created an Incredible ‘Snow Fall’ for ‘Orange Is the New Black’
There's a new "Snow Fall" piece in The New York Times today, and it tackles an important topic: the demand for policies and programs that meet the needs of women in prison. It's awesome and elegant. It's also a piece of branded content.