How to Empower Your Sales Team With Content
Why today's smartest content marketers are consistently collaborating with sales.
The Content Strategist
OneSpot
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Super Meta Infographic: Why Infographics Are Content Marketing’s Secret Weapon
This isn't just any infographic on infographics: it's a super ultra mega meta infographic.
Here’s What You Missed at the Contently Summit (Video)
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
How HSBC Cracked the ROI Code and Tied Their Content Back to Revenue
Like most content marketers, HSBC's Debra Russeth started out creating content with virtually no sales KPIs—until she reverse-engineered their marketing process and had a breakthrough.
‘Brand Newsrooms’ Stretched for Resources
Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.
McDonald’s # Campaign, Content Bests Banner Ads, (RED) Mobile Giving
McDonald's has put out its first TV ad that asks viewers to log onto Twitter and join in on a conversation, Mashable reports.