Why We Redesigned The Content Strategist
It's pretty simple—we wanted to put our readers first.
The Content Strategist
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Content Catchup: Medium, Chat Apps, and More Big Content Marketing Trends for 2015
Here's what you missed while wondering how many space heaters your apartment can handle before your circuit breaker explodes...
Is Medium the Next Big Frontier for Content Marketing?
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
Why Clickbait Is Dangerous for Brands
For emerging brand publishers, figuring out how "clickbaity" to be presents a huge challenge.
Why Brands Need to Fight the Temptation and Stay Off Ello
One of the main reasons that Ello is popping off right now is that the nascent social network explicitly rejects advertising and commoditization of user data. It's manifesto makes that abundantly clear.
Content Marketing Catchup: Medium, L’Oréal Lead the Revolution, and More Must-Read Stories
Here's what you missed while watching the sun set and wondering whether a margarita counts as one drink or three.
Medium’s Engaging Plan for Branded Content Stories: Sell Time, Not Pageviews
I talked to Edward Lichty, Medium’s corporate development and strategy lead, about Re:form, the company’s branded content experiment, the interesting way they're selling sponsored content (engaged time, not pageviews!) and what Medium has planned for the future of its creative services team.
The Average Sponsored Post on Tumblr Gets Reblogged 10,000 Times. Here’s Why
For those contemplating Tumblr's value to brands, that reblog rate is an incredible stat to ponder. After all, if the average Promoted Tweet was being retweeted 10,000 times, Twitter would plaster SXSW with the stat.
Moneyball II: 4 Bold Brands Reimagining How We Measure Content
Sports analytics were stuck in the stone age until Oakland Athletics General Manager Billy Beane, played by Pitt, and a small group of mathematical mavericks transformed how everyone thought about baseball.