6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
Mary Meeker is back, and she brought more evidence that Facebook and Google are eating the internet.
The Content Strategist
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A Quick History of How Marketers Have Adapted on Facebook
Over the last decade, Facebook has sent marketers a clear message: adapt or die.
Why Adblockers Should Scare the Shit Out of the Media World
The biggest thing to hit the Internet since cats, porn, and Ryan Gosling.
The State of Messaging Apps, in 5 Charts
Social media and texting are so 2010. In 2015, digital communication was all about the rise of messaging apps like WhatsApp and WeChat.
The Best Branded Content of May 2015
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
Content Catchup: Snapchat’s Plan to Revolutionize Advertising, Instant Articles for Brands, and More Must-Reads
Here's what you missed while wondering why summer Fridays don't start on Wednesday.
5 Takeaways for Content Marketers From Mary Meeker’s Internet Trends Report
Meeker's report highlights some surprising changes in the way people consume content and use the mobile web—particularly the young'uns.
Is the YouTube Leaderboard Gamed?
Every month, Google posts a list of the top brands on YouTube. It's a feather in the cap of agencies and media buyers who put hard work into a compelling ad. Yet not all ads on the leaderboard are created equal.
Content Marketing Catchup: The Secret to ROI, May’s Best Branded Content, and More Must-Reads
You know what's the only thing sexier than reading content marketing stories on the beach? Well, pretty much anything. But while you're on your way back from soaking up some sun in the sand this weekend, that's the perfect time to catch up on the latest news and analysis. Think of this as your SPF 50, protecting you from getting burned in your Monday meeting.