Is it Native or Bust When it Comes to Content?
Some of the brightest minds in digital marketing came together this week to discuss whether brands should jump on the native advertising trend?
The Content Strategist
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Slick Content, Data-Driven Content, Boom in Subscriptions
Contently’s very own Shane Snow breaks down exactly what brands need to succeed in today’s digital age.
Why Storytelling Matters: Contently’s Social Content Summit
Brands, agencies and publishers engaged in telling great stories are converging in Manhattan next week to share their own stories.
Customer Love, Data Tug of War, Million Dollar Tweets
What seems like a complicated concept can actually be addressed through five questions.
The Ultimate Case for Video Marketing [INFOGRAPHIC]
Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there.
Content for the Senses, Journalism Meets Advertising, Consumer Lessons
Technology is powering new ways to interact with consumers.
Data Spawns a Mascot, Customer Is King, Elmo Goes Viral
It's hard to believe that the Geico Gecko is 10 years old. Little known fact — he was never supposed to be the insurance company's big mascot.
LinkedIn Aims to Become Premier Hub for Content Marketing
LinkedIn wants to help B2B content marketers tackle their distribution challenges.
Lessons from Grindr, Facebook Sponsored Posts Work, Context Is King
This location-based hookup app for gay men has grown its community to five million users who spend an average of 90 minutes each day using the app.