Content Marketing

Customer Love, Data Tug of War, Million Dollar Tweets

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday.

Do Customers Love You? (Inc)
What seems like a complicated concept can actually be addressed through five questions.

Does your company generate organic buzz? Do you provide your customers with a simple and compelling marketing message?  Do you fully understand your target customers? These questions are key areas to start for fully understanding how your customers feel about your brand.

Marketers, Agencies Locked in a Data Tug of War (Ad Age)
As if your data strategy wasn’t confusing enough, just wait until you start dealing with question of data ownership.

Numbers are marketing currency — and analytics are in higher demand than ever. Especially if you’re part of an agency, ask yourself this question: is data worth a fight?

Five of the Most Profitable Tweets Ever (WSJ)
Can you believe that some celebrities have witnessed paydays in the seven figures on Twitter?

Here’s a video to take you through some of those memorable occurrences. Some may surprise you  – shit my dad says, and some are more obvious (Kim Kardashian).

Solving the Internet’s Congestion Problem (HBR)
With innovation comes a crowded market. With the billions of people who access the Internet each day, there are bound to be technology consequences.

This blog post will walk you through them — in more detail than you’ve ever wanted to know.

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