Quiz: Is This Headline About Pokémon Go or Kim Kardashian?
Yes, these headlines are all real. And yes, this is the hardest quiz you'll ever take.
The Content Strategist
Kim Kardashian
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10 Regular Job Descriptions, Rewritten by Marketers
Why be a teacher when you can be a child knowledge converter?
10 Social Media Rules to Follow if You Don’t Want to Get Sued
Not all speech is equally free. And on social media, some of it can get you in trouble—especially if you're a brand.
Content Marketing Catchup: 10 Charts Changing Content Marketing, IKEA’s Content Empire, and More Must-Reads
Here's what you missed while trying in vain to think of clever #BreakTheInternet tweets...
These Brands Hijacked the Kim Kardashian #BreakTheInternet Trend Without Looking Like an Ass
Today, many, many brands jumped on the #BreaktheInternet trend—and some of the tweets actually weren't horrible!
Can This Tool Help Publishers Finally Take Control of Content Recommendation Engines?
Kim Kardashian's see-through dress featured next to stories about ISIS, listicles of Hollywood's botched plastic surgeries alongside articles about Obamacare—content recommendation has a lot of problems, but it may now have a solution.
The Best Branded Content of July
Upstart brand publishers may be just noticing something the rest of the media world has known for a long time: Audiences tend to dwindle in July and August as vacation season sets in. In July, a few brands decided to drum up some attention by significantly doubling down.
What Content Marketers Can Learn from Celebrity Branding
What do Jay-Z and content marketing have in common? More than you realize.
Customer Love, Data Tug of War, Million Dollar Tweets
What seems like a complicated concept can actually be addressed through five questions.