Infographic

Infographic: The Beginner’s Guide to YouTube Advertising

Paid content distribution has quickly emerged as one of 2015’s biggest content marketing trends as brands push to get more eyeballs on their content. And no platform looms larger in this landscape than YouTube, which is quickly emerging as the King’s Landing of Google’s powerful advertising empire. While YouTube’s advertising is best known for its skippable… 

February 10, 2015 · Amanda Walgrove

For Doctors Without Borders, Content Marketing Is a Matter of Life or Death

A lesson in how to tactfully share global stories that are both heartrending and uplifting at once.

January 23, 2015 · Alyssa Hertig

The 2015 Challenge: The Big Thing I’m Going to Do Next Year to Become a Better Editor and Content Marketer

When you're running a publication, a bias for text and photo has a trickle-down effect that impacts your entire editorial operation. When your brain is programmed to think text-first, it limits your ability to consider all storytelling possibilities for each and every piece.

December 11, 2014 · Joe Lazer

Infographic: The Secret Formula for Creating Shareable Blog Posts

Your blog post may not spread to millions, but tens of thousands is a reasonable goal. How? Following these tips is a great start.

October 14, 2014 · Joe Lazer

‘Native Advertising’ Just Celebrated Its 3rd Birthday as Buzzword, so Here’s a Fun Infographic

As a buzzword, "native advertising" is a baby. Before Fred Wilson broke out the term at OMMA Global three years ago, it was as foreign a term to many people in the media and marketing as #YOLO. (Oh, how times have changed.)

October 7, 2014 · Joe Lazer

This Is What That Great Unicorn of Marketing, the Brand Loyalist, Looks Like

There are a few things in life that marketers truly covet. A free trip to SXSW. An in-office bar. Don Draper's wardrobe. And, of course, brand loyalists.

September 25, 2014 · Joe Lazer

The Shift to Native Advertising in One Awesome Infographic

MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.

August 28, 2014 · Amanda Walgrove

‘Brand Newsrooms’ Stretched for Resources

Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.

July 28, 2014 · Gabe Rosenberg

Social Content? Customized Advertising? Not Display Ads? How Top Publishers Define Sponsored Content

BuzzFeed, The Onion, The Atlantic, and more explain how they define "sponsored content."

May 16, 2014 · Haniya Rae