The Best Branded Content of August 2015
At times in August, it felt like the entire marketing world was trying to seduce the bros before they slip back into a Fireball-induced hibernation.
The Content Strategist
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10 Campaigns That Should Win Best Branded Content at Cannes
As brands go for glory at Cannes, here's our look at the favorites that could take home the coveted Best Branded Content Lion.
5 Brands That Rock Reddit (And What You Can Learn From Them)
By reputation, reddit is about as friendly to brands as an FTC hearing, but not for these brands. This is what you can certainly learn from them.
IKEA Goes Viral By Helping You ‘Figure Out How to Use Your Junk’
The team behind last year's viral content marketing campaign is back with a new video titled "Improve Your Private Life."
How to Build a Culture of Content and Transform Your Marketing
To succeed long-term as a brand publisher, start from within: company culture.
3 CES Trends That Content Marketers Need to Know About
Every year, CES features new trends in the world of technology, and the 2015 event was no different. Here are the three that are most relevant to content marketers.
7 Things We Learned About Viral Content in 2014
Until recently, the consensus was that viral potential couldn't be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here's what 2014 taught us about what makes content go viral.
Content Marketing Catchup: 10 Charts Changing Content Marketing, IKEA’s Content Empire, and More Must-Reads
Here's what you missed while trying in vain to think of clever #BreakTheInternet tweets...
How IKEA Became Kings of Content Marketing
John Lennon may have said the Beatles were more popular than Jesus... But what about IKEA? The Swedish "Life Improvement Store" prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame.