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Google Analytics
Brands
7 Features the Best Marketing Analytics Tools Will Have
By
Daniel Mikelonis
B2B
Conversion vs. Audience Metrics: The Secret to Successful Content Measurement
By
Michael Enriquez
Brands
Bot Traffic May Be Ruining Your Content Strategy, and Google Knows It
By
Yael Grauer
Brands
Why Content Should Always Align With Brand Sales Goals
By
Ritika Puri
Content Marketing
Lenovo’s BuzzFeed Campaign, Facebook Pages-only Stream, Freelancers Gain
By
Kylie Jane Wakefield
Brands
Content Q&A: Jay Baer on the Future of Hypersegmented Content [INTERVIEW]
By
Kylie Jane Wakefield
Brands
How to Increase a Brand’s Popularity Online
By
Kylie Jane Wakefield
Content Marketing
Why Some Posts Become Two-Months-Later Successes
By
Dani Fankhauser
Social
Measuring Social Media Success
By
Kylie Jane Wakefield
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