The Content Strategist
How should today's newsrooms push the limits of technology to better connect with their audiences? That was the question posed to a panel of editors at Google for Media Summit 2014, which included the likes of Lam Thy Vo of Al Jazeera Media Network, John Keefe of WNYC Radio, and Jezebel founder Anna Holmes, who's now plying her trade at Fusion.
Yesterday, Contently Associate Editor Jordan Teicher wrote a ridiculous and epic post for our sister site, The Freelancer, about which celebrities should follow in Taylor Swift's lead and become regular guest bloggers. We've decided to repost it here because what is celebrity guest blogging but great content marketing for their personal #brand?
How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
Sports analytics were stuck in the stone age until Oakland Athletics General Manager Billy Beane, played by Pitt, and a small group of mathematical mavericks transformed how everyone thought about baseball.
A collection of the best sponsored content from 2013.
When a toilet paper company contacted Gawker to ask about paying to promote an existing editorial rant about the ridiculousness of "butt wipes," it may have helped solidify a new standard in content marketing.
Spiers talks with TCS about creating strong content, writing fiction and navigating the grey areas between journalism and brand writing.
Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.
