Content Catchup: Crazy Media Predictions, Best of B2B Instagram, and More Must-Reads
Here's what you missed while trying to figure out who in your office is most likely to write a crippling tell-all...
The Content Strategist
Gawker
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Premium Publishers: How the Insurance Industry Learned to Love Content
Insurance is thought of as a 'boring' industry. But these brands are using smart content to prove it's anything but.
The Best Branded Content of June
In June, we saw hoverboards and dinosaurs, but above all else, this month was full of pride.
Quiz: What Media Company Are You?
They said stereotyping companies with hundreds of employees, storied histories, and multiple publications couldn't be done. We did it anyway.
5 Takeaways for Content Marketers From Mary Meeker’s Internet Trends Report
Meeker's report highlights some surprising changes in the way people consume content and use the mobile web—particularly the young'uns.
Do You Regret Something That You Published? Here’s How to Respond
Unpublishing should never be the first step when it comes to dealing with misinformation.
The 2014 Branded Content Approval Matrix
To pay homage to a fascinating year in content marketing so far, we took a page from the New York Mag playbook and created a branded content approval matrix, judging the year's big happenings—from Taco Bell's Snapchat exploits, to Facebook's algorithm changes, to the most controversial PSA of the year. Enjoy!
Collectively: The Upworthy of Branded Content, or a Doomed Experiment?
Collectively, a media platform that launched last week, aims to transform millennials' apathy into Earth-altering action by channeling to its cause the feel-good shareability of Upworthy and the financial backing of 29 brand partners.
Transparency Trending: Lifehacker Opens Up Their Edit Process to All
Lifehacker, one of Gawker Media's newest and most popular sites, is giving readers a look into the blog's editorial brainstorming sessions and debates on a new sub-blog called Shop Talk.