Our (Other) 10 Favorite Stories of 2014
We always preach the importance telling good stories, and, in my opinion, these are some of our best.
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Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In
There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?
Paying Talent Upon Submission: A New Weapon in the Brand Publishing Arms Race
There’s a battle for storytelling talent coming. Today Contently announces a new initiative to fortify such talent: From now forward, freelancers who work with clients on Contently will be paid immediately when they submit their work — a huge departure from the industry standard of paying freelancers weeks or months after work is approved. This move is…
Native Content: The Cure For
Mobile Advertising’s Woes
The rise of mobile is undeniable: mobile devices now account for over half of adults’ time spent online, according to a new report from Comscore and Jumptap, and many in the younger demo are going mobile-only. That leaves brands and publishers alike with a big problem: display ads don’t work on mobile. They’re so ineffective…
Why We’ll All Stop Worrying and Learn to Love Native Ads
Native advertising gets a lot of criticism from journalism purists, but it's starting to create the revenue results that media outlets desperately need. Here's why we'll all start to accept it.
Magna Carta Holy Fail? A Samsung/Jay-Z Release Postmortem
There's one big lesson from Samsung's Independence Day promo with Jay-Z: While exclusive content can get a technology platform its best publicity in months, consumers will be ruthless if they don't get it exactly as expected.