The Best Branded Content of March (and April Fools’ Day)
Most brands struggle with the absurdity of April Fools' Day. But then an anthropomorphic oven mitt came along and changed everything.
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‘A $700 Juice Box’ and 5 Other Stories You Should Read
Here's what you missed when you spent the whole week planning an April Fools' joke only to have it blow up in your face, like it always does...
The 5 Best (and 5 Worst) April Fools’ Pranks From Brands
Sometimes brands fool us. Other times, they just look like fools.
Content Sutra, Ep. 8: What Happens When the Algorithms Take Over?
Social media algorithms aren't just affecting the marketing world. Soon, they'll impact both media and society at large.
Understanding the Unusual Relationship Between Social Media and SEO
All of your tweets and Facebook posts do more than just drive engagement.
8 Ways to Give Better Advice to Your Audience
Consumers love to browse advice in the same way that cooks browse recipes. So if you're going to give advice, design your menu accordingly.
The Hidden ROI of Speaking Engagements
How a smart public speaking strategy led to over $100,000 in public relations ROI.
Study: Marketers Are Measuring Their Lead Gen All Wrong
In 2016, marketers and singles are suffering from a similar problem.
10 Times Periscope Was Actually Kind of Useful
It's not YouTube or Netflix, but that doesn't mean it's useless.