Content Sutra Ep. 9: Why Brand Editors Matter
In the mad scramble to create a content strategy and prove ROI, marketers can forget something very important—craft matters.
The Content Strategist
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3 Content Marketing Takeaways From American Express
For Amex, content has become the key to building the OPEN Forum community.
Altruistic Content Marketing: The Good, the Bad, and the Ugly
Should KFC really be running campaigns for health research?
5 Freelancers Share Their Worst Client Horror Stories
"Turns out, the client wanted the freelancer to pay her.”
‘Marissa Mayer v. Kim Kardashian’s Ass,’ and 4 Other Stories You Should Read
Here's what what you missed while you spent the week not really understanding the Panama Papers.
5 Content Marketing Takeaways From JPMorgan Chase
How can financial services companies build brand affinity in an industry racked with consumer mistrust?
7 Smart Ways for Content Marketers to Beat Writer’s Block
Comment sections, Reddit, and company archives are a few of the places writers can go when they're short on stories.
How Uncubed Is the Startup Recruiter of the New Generation
At first, brands needed a newsroom. Now, they need a schoolroom.
The Social Media Championship Bracket
What's the best brand on social media?