Blurred Lines: Inside the Rise—and Failure—of Influencer Marketing
Influencer marketing is more popular than ever, but it has a serious disclosure problem.
The Content Strategist
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Finance Marketers Explain How to Capture a High-Value Audience
How content can help financial services brands move their potential buyers further along the customer journey.
The Customer Service Arms Race
The FAQ is finally evolving, and thank god for that.
Infographic: Alcoholic Metaphors for Content Marketing
Marketers are particularly fond of both booze and metaphors. Put them together, and you've got a winning recipe.
‘Pretend You’re a White Male’: Freelance Writing’s Gender Problem
Most freelance writers are female. Most editors are male. You can probably guess the rest.
‘Congratulations! You’ve Been Fired,’ and 5 Other Stories You Should Read
Here's what you missed while you were shaking your head at the latest brand fails from Sprint and KFC.
4 Virtual Reality Rules for Brands
The first rule of VR content: Nobody wants to see your hotel lobby.
Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program
What do Florence Nightingale, ancient Egyptians, and an ad-tech company have in common? A love for infographics.
3 Finance Execs Share Their Biggest Content Marketing Challenges
Personalization, execution, measurement and—of course—ROI.