Infographic: Alcoholic Metaphors for Content Marketing
If you’ve ever been to a marketing conference, you know that booze is essential. People need libations if they’re going to spend an entire day talking about the benefits of user-generated content. And if you’ve ever read a marketing blog, you know that outlandish metaphors help make esoteric ideas more relatable. On TCS, the editorial team once spent way too much time outlining a story about the parallels between NBA teams and marketing publications. The story never made it to print, but the team claims that it was glorious.
[Editor’s note: Not a joke. We really need to bring that back.]
In the spirit of mixed metaphors—see what I did there?—here’s an infographic, produced by British marketing agency JBH, that connects alcoholic drinks to marketing concepts.
Great cocktails are all about balance: the bitters bringing out the sweetness and warmth of a classic Old Fashioned, the crisp celery against the salt and spice of a Bloody Mary. Great content needs the same balance—and if you stretch out the comparison—often uses the same classic recipes.
If you’re sharing industry news, make it like a Bloody Mary: Add a bit of spice and give your readers something to chew on. If you’re making online video, think of it like a margarita: Shake things up, then add a bit of a salty or sweet edge.
Check out the full infographic below to learn more about the mixology of content marketing—and see if you’re inspired to mix up a few content cocktails of your own.