Xbox is Ahead of the Game on Facebook
The gaming console has conquered Facebook, bringing together millions of fans of the platform and games from all around the world.
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Nike Crowdsources Content to Make Paintball Portrait [VIDEO]
Nike crowdsourced a paintball portrait of Rafael Nadal to celebrate his defeat of Novak Djokovic at the 2012 French Open final last week.
Sephora’s Beautiful Facebook Strategy Drove Up Website Traffic, Sales
Sephora recently completed a 15-day Facebook campaign aimed at driving traffic to its newly redesigned website.
MTV Rocks the Pop Culture Conversation on Facebook
MTV continues to define generations and lead the conversation. On Facebook, it's no different.
What If There Was No Internet? [INFOGRAPHIC]
Some essential means by which content marketers do their job would not exist if the Internet vanished.
News from Reliable Outlets Shared More on Social Media
Articles by elite sources such as the New York Times, the Wall Street Journal, and the Washington Post see the most shares on social media.
Pinterest and the Cultural Divide of Content
Pinterest is sometimes dismissed as the "social network for the ladies," but now the platform is making a move to expand globally.
The Value of Facebook Brand Pages for Businesses
As brands increasingly use Facebook pages to promote products, the debate over how effective it is in increasing sales has likewise grown.
American Express Offers More Personal Approach to Mobile Advertising
American Express is offering card members a more personalized mobile experience.