Year’s Best Media Plans, Infographic Basics, Social Media Age Wars
The Content Strategist picks the day's most relevant and interesting stories about the world of content from around the web.
The Content Strategist
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How to Use the Crowd to Drive a Content Marketing Campaign
When crowdsourcing is done right, it allows customers to have a say in the future of the brand and increases their loyalty.
Democracy Now! Aims to Grow Support, Viewers with Social Media
Democracy Now! online coordinator Jessica Lee is working to make the station's one-way broadcasts a two-way street on social media.
How Lingerie Brands Get Intimate with Enticing Retail Content
Journelle, a small lingerie retailer for “the woman who’s outgrown Victoria’s Secret,” is growing its brand through creative online content.
Sony’s Director of Social Media Seeks Not Followers But ‘Loyalists’ [INTERVIEW]
Chad Kaszer, director of social media at Sony, tells The Content Strategist how the company has used content to expand its social community.
Expedia’s New Campaign Features Travelers’ True-Life Experiences [VIDEO]
A new campaign by Expedia is emphasizing the experiences of travelers by using user-generated photos, videos, and stories.
YouTube’s Skillful Self Promotion Makes It a Facebook Powerhouse [VIDEO]
YouTube, the third most followed page on Facebook, is extremely good at posting the type of videos that its fans love to share around.
Why Women are Overtaking Men on Social Media [INFOGRAPHIC]
More women than men now use mainstream social networks Facebook and Twitter.
Pepsi.com Pushes Content for ‘Live For Now’ Campaign
Pepsi's new website includes trending Twitter topics, news articles, tweets from fans, videos, and photos.