Should Your Brand Voice Stay the Same Across Social Channels?
Your company has to retain some elasticity to appeal to different people in different places. In other words, you have to think like Tom Hanks.
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Attention Brands: Young Americans Are Breaking Up With Facebook
Any good relationship is built on trust. According to a new study, Facebook will have to take clear measures to earn back the trust of its younger users.
Google’s New Search Could Significantly Change Content Discovery
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
The News, According to Facebook
To see what my world would look like without any other influences, I did an experiment: For one day, I could only get my news from publishers on Facebook.
Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?
Design is an incredibly important part of content marketing. So why do so many brand blogs look like they were designed in 1998?
4 Social Media Misconceptions Hurting Your Company
It's easy to see likes as the currency for social media value, but paying attention to clicks and time on page is better for your brand.
Why Your Company Needs a Facebook Group
Inviting loyal followers to a Facebook group shows that you value their voices just as much as their clicks.
Marketers and Media Companies Are Arriving at an Eerily Similar Business Model
Whether you're a brand or a media company, the goal is the same: build strong relationships with an audience and get them to spend money with you.
Ask a Content Strategist: When Will the Robot Writers Take Over?
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.