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The Content Strategist
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The Best Content Marketing of July: The Marketing Machine Never Stops
Since some companies decide to focus their midyear efforts on Cannes, July can emerge as a white space full of opportunity for others.
The Secret Behind Why Pinterest Is from Venus
The received wisdom is that Pinterest is for women. Statistics support this, but does that tell the whole story?
Decoding Etsy — How Content Is Changing the Way We Shop
Businesses now must juggle marketing products with keeping customers hungry for content.
Use Pinterest To Keep Your Users Craving Visual Goodness
Pinterest is the virtual version of a designer’s inspiration board. It’s growing at a time when curation and cataloging is inherent to human digital behavior – now that we are finding what we love, we want to share it with others. The platform is growing – and marketers should consider integrating it into their marketing strategy…
Do You Understand The Difference Between Content Marketing and Content Strategy?
On the Content Strategist, we focus on two fancy buzzwords – Content Marketing and Content Strategy. But as we hand out tools, case studies and other goodies, we’ve noticed that a lot of people use them interchangeably, when in fact they mean different things. Here’s a quick and easy explanation of the two buzz terms,…
A Deep Dive Into Etsy’s Content Strategy
Etsy sold $45.8 million worth of doilies and mustache-shaped phone cases in August. Since its launch in 2005, Etsy has become the premier destination for handmade good sales on the Internet. Its massive stature is due in large part to the edification of a solid brand, a brand that was developed through curated user-generated content…