‘Give Them Back Something of Value’: How to Start Your Lead Generation Program
The fact that 100,000 people signed up for a brand newsletter may surprise some. For GE, however, it's the culmination of a commitment to content marketing.
The Content Strategist
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How to Decide If Your Idea Should Be an E-book or a Blog Post
Marketers are on the hunt for ways to adjust and repurpose their most successful projects. So how do you know if your idea is worth an e-book or a blog post?
5 Content Marketing Trends Sweeping Europe
How mobile video, influencer marketing, brand series, and other creative strategies have been taking over Europe.
Master Brand Publishers, Content Mistakes, Freelancing Benefits
Business Insider's Christina Austin analyzes the companies successfully producing content on social media.
Adidas Runs with the Bulls, E-Book NaNoWriMo, Best Branded Content
Adidas created a web series and a hash tag to promote the return of Bulls player Derrick Rose last week, reports Kuno Creative.
How Content Can Generate Passive Revenue
With affiliate marketing, a high-trafficked site and a targeted audience, the mantra is: "Work hard now, reap the benefits later."
Should Bloggers Repackage Content to Sell as Ebooks?
The same content your readers enjoy for free online can suddenly earn its keep as a paid product, if presented in the right way.