How Content Made Peloton the Fastest-Growing Company in New York
By marketing its employees' big personalities, this at-home cycling company got nearly 200,000 customers to come along for the ride.
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Social Media: A Love Story [INFOGRAPHIC]
Social media is a lot like dating. If you want something to happen, you need to put some muscle behind it.
Customer Love, Data Tug of War, Million Dollar Tweets
What seems like a complicated concept can actually be addressed through five questions.
How to Build a Brand on the Internet [INFOGRAPHIC]
Brand building requires consistency of messages across all platforms — website, blog, email, and social media.
The Importance of Being Real with Customers
Transparency, personality, and being real helps brands stand out among everything and everyone else vying for a customer's attention.
Texting Content Could be the Best Way to Reach Consumers
Text messaging a target audience can be a highly effective way to reach them quickly and spread a company's content.
Finding a Smarter Way to Market Discounts
To marketers, offering daily deals via email may seem like a great way to gain leads and increase sales, but it could backfire.
Using Display Advertising to Secure a Customer
Once customers click on ads, they should be taken to websites that deliver content the ad promised.
The Art of the Follow Up
When it comes to customer service, following up with consumers is too often an afterthought in the marketing effort.