In-house Insights: Contently’s CEO on the Industry’s Evolution [VIDEO]
What’s next for content marketing? Our own Joe Coleman, CEO of Contently, has been answering this question for the last three years as he’s built Contently from the ground up.
The Content Strategist
Contently’s Social Content Summit Video Series
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Mashable’s Philosophy of Trustworthy Brand Content [VIDEO]
In April, a cadre of 200 publishers and advertising specialists gathered in New York’s Bowery Hotel for Contently’s Social Content Summit, which featured insights from nine professionals who have emboldened their brands through unique content and social media. This is the eighth of a nine-video series sharing some of the day’s learnings.
Forbes’ 3 Pillars of Branded Content Success [VIDEO]
Mark Howard, SVP of Digital Advertising Strategy at Forbes Media, talks about how Forbes has succeeded with its BrandVoice program by maintaining the authenticity of its content.
American Express Prefers “Content with Purpose” [VIDEO]
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the seventh of a nine-video series featuring American Express exec Scott Roen.
Weber Shandwick’s Digital Chief On Emerging Content Opportunities [VIDEO]
This is the fifth of a nine-video series sharing some of the day’s learnings from the Social Content Summit in April. Chris Perry, President of Digital Communications at Weber Shandwick, tells us how agencies can help clients navigate the content space.
Business Insider’s Strategy For A New Media World [VIDEO]
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the fourth of a nine-video series sharing some of the day’s learnings.
Ebay’s Approach to Content: Start With The Truth [VIDEO]
This is the fourth of a nine-video series from Contently's Social Content Summit sharing some of the day’s learnings. This video features Jeannie Reeth, Director of Social at Ebay.
How Top Brands Create Content that Works
How do you choose which content to create, and then how do you know if you are doing the right things?
How 3 Trailblazing News Sites Publish Content with Integrity [VIDEO]
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.