Why I Went All-In on Content Marketing
So content marketing was the game I wanted in on, and a few weeks ago, I joined Contently as Chief Revenue Officer. Why Contently?
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Fred Wilson: Tomorrow’s CMOs Will Be Content Marketers
Fred Wilson, New York City-based venture capitalist and blogger, envisions a world where older generations of marketers eventually give way to young marketers who intuitively understand that you need to constantly produce engaging content to win an audience.
Does Influencer Marketing Really Work?
All hail the power of influencers, right? If one popular person can be your brand's mouthpiece, then shouldn't you leverage that asset to boost your marketing campaigns? Marcy Massura, North American digital lead for MSLGROUP, thinks so.
Journalists vs. Marketers: How to Ease Tension Inside Brand Newsrooms
Journalists focus on storytelling, fact checking and style. Marketers couldn't care less about Oxford commas than reaching their business goals. How can colleagues from two different worlds join forces to make content magic?
The 7 Deadly Sins of Content Marketing
Creating content that attracts choruses of heavenly angels may be a tall order. An easier goal is to simply avoid the capital vices that could land you in the pits of Hell — or worse, content purgatory. With this in mind, I've invoked the patron saint of content marketing (St. Francis de Sales) and some industry experts to steer you away from eternal damnation and towards celestial ROI.
Content Catchup: A Deep Dive Inside Coca-Cola’s Newsroom, Why RZA Just Signed With Dr Pepper, and More Must-Read Stories
The weather is heating up, and so is the content marketing industry. This week saw some stunning developments: hip-hop legends signing an exclusive deal with a soda brand; a tech company launching a magazine that shuns technology; and the content measurement debate reached a fever pitch. Let’s dive in. RZA Is Creating Exclusive Tracks For…
Lessons From the Most Popular Phrases in Viral Headlines
If you've so much as glanced at the Internet in the last year, you probably won't be surprised by what Buffer's Kevan Lee found after analyzing 3,016 headlines from 24 top content sites such as BuzzFeed, ViralNova, and UpWorthy. While some of the single words and two-word phrases that came up most often are notable — such as the fact that "you" or "your" were found in 16 percent of the headlines — things get really interesting when you examine the most popular three-word phrases.
3 Big Questions About Facebook Newswire
The newest chapter in the Twitter-Facebook rivalry is being written by Facebook. Well, technically, it's being curated. The social network has paired with Storyful to roll out FB Newswire — a curation of breaking news that users and media organizations have posted to Facebook.
Why Basecamp Just Launched an Online Magazine That Shuns Technology
You wouldn't expect a a project management software company to tell the story of Chicago's last leather tannery. But Basecamp (previously 37Signals) has always done things a little differently.