The Content Strategist
Search engine optimization. SEO. Optimizing stories for search. That’s how they do it at the farm — the content farm. That’s where writers are paid a pittance to write to a formula based on a specific set of words and phrases that some program says people are searching for. It’s like the directions on a…
It’s been just two short months since Huffington Post was acquired by AOL, and it appears that an industry-wide shake up could be afoot. Seasoned journalists are beginning to abandon high-profile positions at well-respected media companies for opportunities that are “too amazing to turn down” at Huffington Post. So what’s driving the allure of the…
Google likes to kick hornets’ nests, but not just for fun. Every few months the search engine, which delivers billions of page views to websites every day, tweaks something that causes webmasters to uproar. Sometimes the changes adversely affect good websites; more often the complainers are the ones who have figured out how to “work”…
