The Content Strategist
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably helped a few deals move forward. You gesture vaguely at that product explainer video that likely nudged some prospects along. You say “engagement” a…
Explore how engagement content metrics compare to multi-touch attribution models of measurement in our latest blog.
For marketers, there are three stages that can help turn content into cash.
A world where intrusive advertising rules is one where no one wins. And that'll happen if we don't tackle these five big challenges head-on.
Introducing a new formula for measuring the true value of content marketing.
Test your chops and see where you stack up. Only true content geeks will survive.
Here's what you missed while contemplating recreating Weekend at Bernie's...
The simple act of using tags and tracking their performance is often enough to get content marketers a seat at the big table.
