The Content Strategist
Contently editor-in-chief Joe Lazauskas answers your most pressing content marketing questions.
Questions have been the content metric I secretly value over likes, shares, and views. Did I spark enough curiosity to make someone want to learn more?
Shadow your sellers. Learn how they work. Naturally, you'll start to see a lot of opportunities to help them out.
This needs to be said once and for all: Much like boot cut jeans, text will never die.
Over 700 people signed up for our content maturity webinar, and we got a ton of questions. Here are answers to the best ones that went unanswered.
Design is an incredibly important part of content marketing. So why do so many brand blogs look like they were designed in 1998?
The best online writers have discovered that the winning formula for content marketing is publishing fewer posts that are far more in-depth.
Content marketing has been around for years, but some brands are just getting started. If they do so without a content strategy, they're going to fail.
Data is just one part of a larger machine. It may be the fuel, but you need a working engine that turns data into something that actually drives results.
Sirius Decisions has found that articles are the third-most impactful type of content for B2B C-suite buyers. But how do you measure each one's influence?
