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Content Marketing
Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In
By
Julia Lynn Rubin
Media
5 Ways That Publishers Are Using Data to Transform the Way They Work
By
Myriah Towner
Brands
Great News for Native: The New York Times’ Sponsored Content Is as Popular as Its Editorial
By
Tamarra Kemsley
Brands
Does Influencer Marketing Really Work?
By
Natalie Burg
eBooks and Guides
Why Content Marketers Are Using All the Wrong Metrics (and What They Should Be Measuring Instead)
By
Contently
Brands
Brands Are Failing at Content Marketing Metrics
By
Shane Snow
Brands
10 Charts That Are Changing the Way We Measure Content
By
Sam Petulla
Brands
Content Catchup: Native Ads’ Biggest Threat, Twitter’s Traffic Problem, and a TMNT Guide to Newsrooms
By
Joe Lazer
Brands
It’s 10 p.m. — Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits
By
Jordan Teicher
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