How 3 UK Brands Reached Their Audiences With Great Content
New York City and Silicon Valley dominate media coverage. But with UK brands spending more on content marketing, it's time for that to change.
The Content Strategist
Budweiser
Filter
6 Storytelling Lessons From the Emmy Nominees for Outstanding Commercial
Yes, everyone loves puppies and babies, but that's not quite enough.
A Belated, Catty Analysis of Sunday’s Super Bowl Ads
Dadvertising, empowertising, THAT Nationwide commercial, and everything in between.
The 10 Best Super Bowl Ads of the YouTube Era
Beer brands and car companies, puppies and babies, a one-second ad and a poignant portrait of heartland America.
Brands Are Superimposing Themselves Into Music Videos, but Is That a Good Idea?
Will consumers really accept the sudden appearance of retroactive product placement in their favorite music videos?
Is Neuroscience the Future of Content Marketing Measurement?
When it comes to measuring content, it's always difficult to balance intuition with science. But some neuroscientists think there's room to completely turn marketing on its head.
The Best Branded Content of 2014 So Far
I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.