The Content Strategist
Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling.…
The other day, I came across this tongue-in-cheek post while idly scrolling: “Spotify should send a halftime report. Tell me in July what my Wrapped is looking like and how much work I have left to do to turn this thing around.” Considering I’d just jokingly voiced how embarrassing my Wrapped was going to look…
When investing in podcasting as part of your marketing mix, how can you ensure yours will be discovered and succeed? Here are the key points to consider when attempting to make a breakthrough podcast, and five proven strategies to try yourself.
If your goal is to build your brand, attract new customers, or a combination of both, the solution remains the same: Repost your content.
We officially live in a world in which nearly every single beer pun will be trademarked.
Should KFC really be running campaigns for health research?
It's time for marketers to color outside of the lines.
Before there was fire, there was branding.
Instead of consistently throwing content barbecues that keep people coming back, a lot of brands seem eager to just pay for the right to hand out burgers to random people in the mall.
