8 Valentine’s Day Marketing Campaigns That Aren’t Boring
If you can't stand anymore jewelry commercials, this is for you.
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Content Catchup: Cracking the Brand Lift Code, Emoji Apocalypse, and More Must-Reads
Here's what you missed while following the lead of everyone at BuzzFeed and BroBible and procrastinating by taking our "What Media Company Are You?" quiz...
Inside a Blogger Outreach Campaign That Works
A blogger outreach campaign can be an opportunity to spread the word about your brand across numerous sites — or a chance to irritate a whole bunch of influential people. Over the past couple of years, more than one company watched a poorly run campaign net them the worst press possible. Bloggers like Danny Brown…
Is Katie Couric Secretly the Biggest Brand Journalist Since Kurt Vonnegut?
The big news out of Yahoo! the past few months is that, like seemingly every other brand on earth, they’re planning a major investment in original storytelling. Yes, Yahoo hiring the New York Times’ Megan Liberman to lead a major expansion of Yahoo News is, well, old news. So are the star-studded signings of Katie…
Publishing Lessons From a $25 Magazine With a Pop-Up Swiss Army Knife
“Print is the new black.” That’s what Content Strategist’s Natalie Burg wrote last week about the trend of brands asking themselves, “Why spend €40,000 a page to advertise in Vogue when, for the same amount of money, you can publish an entire magazine?” But apparently, brands aren’t the only ones launching print magazines. Vintage Magazine…
Print Is The New Black
The Internet is great and all, but there’s something special about curling up on the couch with a magazine, or thumbing through a glossy publication at the salon. That sentiment has caught up with the content marketing industry, as brands are increasingly turning to print magazines as a way to place beautiful and compelling content…
R29: Branded Content’s Proof Point
Refinery29 was an early master at collaborating with brands to create great branded content; some of the site’s most popular features — from blogging contests to in-depth profiles to funky photo spreads — were produced in concert with brands like Macy’s and Stoli, as Strategist Managing Editor Joe Lazauskas profiled in Mashable. The revenue generated…
Spoofing Around: Should Brands Go Negative?
Chipotle is not McDonald’s. Nor is it Burger King, Wendy’s, or Subway. Founded 20 years ago and with less than 1,000 worldwide franchises, Chipotle is still the new kid on the block compared to other fast food giants. “The Scarecrow,” Chipotle’s new hit short film, attempts to establish the brand as an advocate for ethical…
Storytelling Is How We Survive
One common trait of all writers — and this goes for journalists, marketers and novelists alike — is that they live by their ability to tell stories, to sell a narrative, to make their particular ordering of events and information compelling enough that others pay attention. Stories are the lifeblood of good content. We all know that…