brand content

Are Brand Photojournalists The Next Big Thing?

Brands have been keen to the benefits of bringing in journalists to create content for some time, but now, they’re starting to utilize photojournalists, too. A prime example is GE, a brand that’s long been ahead of the curve when it comes to content. Last Friday, September 20th, they invited six influential Instagram photographers/aviation nerds… 

September 27, 2013 · Joe Lazer

Rethinking The Think Tank
With A ‘Snowfall’ Experiment

At Washington, D.C.’s policy think tanks, the debate over how to create digital content that succeeds at provoking deep thought over serious ideas is in full swing. The Brookings Institution, perhaps Washington D.C.’s most renowned policy institute, has begun publishing one of its first experiments, The Brookings Essay, a series of long-form articles with innovative… 

September 24, 2013 · Sam Petulla