As the Content Arms Race Heats Up, Brands Face Their Moment of Truth
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
The Content Strategist
American Express
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American Express Prefers “Content with Purpose” [VIDEO]
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the seventh of a nine-video series featuring American Express exec Scott Roen.
How Top Brands Create Content that Works
How do you choose which content to create, and then how do you know if you are doing the right things?
Why Storytelling Matters: Contently’s Social Content Summit
Brands, agencies and publishers engaged in telling great stories are converging in Manhattan next week to share their own stories.
The Unforgivable Sins of Bad Content
In the same way that a bad experience with a company’s customer service rep can make or break a company — so can bad content.
AmEx Serves Radio Coverage to Tennis Fans at U.S. Open
American Express Radio Live at The Open was back at the U.S. Open, offering live radio coverage while promoting Amex’s brand and content.
Second Screen Effect, AmEx Teams with Facebook, Top Email Marketers
A new survey from the Deloitte found that in the United Kingdom, 24 percent of people are on second screens while viewing television.
Giving Goliaths: How Big Firms Connect with Consumers
Two big brands -- American Express OPEN and Coca Cola -- have been tremendously successful in connecting to consumers online.
How Much Original Content Makes A Strategy Effective?
How much original content makes a strategy actually effective? The popular stock and flow content debate continues in Digitay’s recent post “Brands Want Content Curator Jobs.” Their take? A lot. “It takes time to build that reputation, whether creator or curator,” explained Neil Chase, svp of editing and publishing at Federated Media. “It might take faster if you’re good at what you do,…