How SXSW Interactive Became a Hotbed for Brand Marketing
For the five days of SXSWi each March, Austin has also become the center of the marketing universe.
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The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
Verizon’s SugarString Is Dead. Here’s What It Can Teach Us
Verizon's tech news site Sugarstring folded after only a few months. What should they have done differently?
The State of Content Marketing Heading Into 2015
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.
The Best Branded Content of November
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
Facebook’s Cracking Down on Brands, and It’s Great News For Content Marketing
Only good things can happen when Facebook takes a stance against all the hawkers and peddlers who give brand updates a bad name (which, let’s be honest, includes most brands on the network).
The Answers to Your 18 Biggest Content Marketing Questions
Here at Contently, we geek out harder on content marketing than a Batman nut at ComicCon. For us, the only thing better than content marketing is talking about content marketing.
John Hancock Puts on Their Storytelling Hat With ‘Choose Your Own Adventure’ Narratives
What do you think happens next? That's just one of the questions financial services company John Hancock is challenging its audience to answer in its recent "Life Comes Next" campaign.
What Great Content Marketing and Football Fandom Have in Common
With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.