Customer Love, Data Tug of War, Million Dollar Tweets
What seems like a complicated concept can actually be addressed through five questions.
The Content Strategist
Advertising Age
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Non-Profits on Facebook, Advertising Webs, Content Conversions
Running a campaign? Supporting a cause? Social media is an invaluable tool for engaging your audience and inspiring action.
Content for the Senses, Journalism Meets Advertising, Consumer Lessons
Technology is powering new ways to interact with consumers.
Coca-Cola’s Online Challenge, A Reason to Laugh, Apps for Publishing
According to a new study by Coca-Cola, there is no correlation between buzz and online sales. Coming from one of the biggest brand marketers in the world — the revelation is stunning.
Confronting the Challenge of Telling Stories in Real Time
The future of content might very well be about finding a better way to respond to the present.
Why Native Marketing Is Rising [INFOGRAPHIC]
This year the Internet saw an explosion of native advertising and branded content, as well as the downfall of the banner ad.
Content Conversations Meetup Tackles the Future for Writers and Campaigns
The first installment of the series focused on how content strategists, marketers and writers can keep up in a changing marketplace.
OK Go Frontman On Branded Content: Risk is a Must [VIDEO]
For Advertising Age’s Creativity 50 series, OK Go band frontman Damian Kulash shared his thoughts on successfully creating branded content.
YouTube Launches Marketplace for Brands and Content Creators [VIDEO]
YouTube has introduced a new marketplace to connect YouTube "stars" and brands to produce innovative video content.