The Content Strategist
Social media blog Mashable has developed a formula that makes its readers into raving fans who distribute the site’s content quicker than Mashable could on its own. We all want to publish content that spreads like wildfire. Often the difference between a flop and a meme is in very small details. So long as your content…
This list of 10 blogs that will help you manage your company's content strategy, from producing to promoting content.
Business of Fashion recently wrote a post about how commercial content is changing editorially. The publishing business model is changing and the line between advertorial and editorial is becoming further blurred. While it’s a head-scratcher for the publishing industry, from a content marketer’s perspective, the move is a natural shift in the changing dynamics of the online…
Gilt Groupe, a powerhouse fashion e-commerce site with more than 3.5 million members, grew its mens shopping destination, Gilt Man, with not just a little help from content. The site features witty commentary and helpful how-to advice for men who want to dress sharp. It’s editorial content meant to engage readers and build trust in…
When another site does a weekly round-up highlight of your best headlines, it’s safe to say you’ve mastered the art of headline writing. Over the past few years, Huffington Post has developed a reputation for its headlines, including such recent zingers as “Dennis Kucinich Invokes Legalization Of Marijuana With Arab Spring At Hempfest” and “Lion’s Mane…
It's simple: If you're not measuring your content marketing ROI, it's impossible to know whether your content program is working.
5 fashion companies that are using content across platforms and re-defining what it is to be a fashion brand.
Content marketing isn't new, but social media platforms make it accessible to more brands. The growth is reflected by startups that help brands optimize with content.
At the core of the term content marketing is the idea of producing relevant content for your audience that’s not specifically about a brand, but is instead hosted by a brand. This week we dive into why creating high quantity content increases distrobution and why consumers are more likely to make purchases with brands they are engaged…
