The Content Strategist
Dick Costello, The CEO of Twitter announced that better brand pages are on the Twitter Horizon. This is great news for content creators, as these pages will supposedly offer more customizable organization methods. Brands will no longer rely on the social media site’s chronological display, and instead will have more control over the viewing of their tweets. He…
How much original content makes a strategy actually effective? The popular stock and flow content debate continues in Digitay’s recent post “Brands Want Content Curator Jobs.” Their take? A lot. “It takes time to build that reputation, whether creator or curator,” explained Neil Chase, svp of editing and publishing at Federated Media. “It might take faster if you’re good at what you do,…
A look at how Clorox maintains its reputation as the icon of clean.
It’s tempting to define your voice as something you know a lot about or something related to your job, but your true voice is already defined. You just have to find it.
Founded in 1998, Rackspace, a cloud computing and web hosting provider, found itself on the forefront of one of the biggest internet business trends in recent years – data hosting. An industry leader, Rackspace provides data storage and services, competing with powerhouses like Amazon and Google. The San Antonio-based company, has more than 180,000 clients. Its 4,300 employees, called “Rackers,” work to provide customers…
A look at how NASA manages to publish news, video, photography and mission updates that engages and satisfies millions of people every month.
Pinterest, the internet’s buzzing online moodboard has become a hub for content marketers. We’ve covered how to kill it with content strategy before, but Mashable just ran a great infographic about the site’s social reach that we thought was worth sharing.
Which content-sharing strategy do you think is more effective: reblogging or retweeting? In a recent post on Z-Blog, reblogging is a better approach because it offers added value for your readers while bringing your blog more credibility. They explain: “Reblogging isn’t just a potent means of secondary content promotion, it makes quoting others easier and consequently we…
Domino's Pizza Social Media Strategist Phil Lozen tells us how social media plays a vital role for the pizza giant.
