Why Brands Bring Their Advertising In-House
As content marketing has taken over the last decade, companies have exercised their own agency, if you will, bringing their efforts in-house.
The Content Strategist
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What Annoys Audiences the Most About Marketing Emails
There's no way to please everyone, but brands can still do a better job making sure their marketing emails are relevant and customized.
Study: The 2019 Creative and Marketing Salaries Guide
According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist.
Attention Brands: Young Americans Are Breaking Up With Facebook
Any good relationship is built on trust. According to a new study, Facebook will have to take clear measures to earn back the trust of its younger users.
Can Reddit Be a Friend to Brands and Publishers?
Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. You won't get anywhere posting links with a line of copy.
Should We Blame Content Marketing for the ‘Death of Business Reporting’?
Content marketing works best when it becomes fuel for media relations, not a replacement for it.
Why Generation Z Is Disillusioned with Social Media
Despite the perception of Gen Z'ers as social media natives attached to their phones, a new study shows that many of them are leaving social networks for health reasons.
Perception vs. Reality: The Life of a Social Media Editor
Social media jobs get a bizarre rep. Often, the public's perception of what we do is very, very different from reality.
Toys ‘R’ Us Created Content Till the Very End
Watching the slow demise of Toys 'R' Us was one of the strangest experiences I've ever had online. The brand is gone, but the content lives on.