Pride Marketing Isn’t Perfect, but Is It Progress?
In many communities, seeing a rainbow flag in a fast food joint isn't hollow. It's actually a small revolution. Does that mean Pride marketing is working?
The Content Strategist
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What If the ‘Game of Thrones’ Houses Were Brands?
The houses of Baratheon, Greyjoy, Targaryen, Lannister, and Stark are cutthroat entities with logos, values, and mottos. In other words, they're brands.
Infographic: 15 Mistakes That Could Tank Your Social Media Strategy
There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain.
The 7 Most Important Takeaways From the Contently Summit
Today's marketers are expected to write, shoot video, run campaigns, analyze data, and maybe sleep if there's any time left. That's an impossible model for success.
The Gillette News Cycle: How False Controversy Hinders Socially Conscious Marketing
News outlets reporting on "controversies" by gathering three angry tweets is a toxic pattern, and it may stop brands from supporting good causes.
If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important
When a company invests in content that actually resonates, they're protected from the empty engagement. It all comes down to valuing trust over reach.
4 Awful Content Marketing Buzzwords That Will Terrorize You in 2019
After the digital transformation comes, nano-influencer zillennials are going to take our jobs.
11 Marketers Share Their Biggest 2019 Content Resolutions
If there's one prediction I know to be true for 2019, it's that marketing predictions are meaningless. We should all stop doing them.
What We Can Learn From 9 Million Instagram Posts
To help brands understand what works best on Instagram, Quintly conducted a study of 44,432 business profiles and over 8.9 million posts.