Flowchart: Should I Mention the Coronavirus in My Content?
No one is going to think you're ignoring the coronavirus if you don't acknowledge it at length. Your audience won't be mad at you. They'll thank you.
The Content Strategist
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Content Marketing Crisis Mode: How Colleges Are Handling the Coronavirus
Amidst a global pandemic, school is still in session. So what can we learn from college content teams that have adapted to these unprecedented times?
What Marketers Can Learn From Freelancers About Working Remotely
We asked four freelancers what advice they'd give full-time marketers who are now stuck working from home for the foreseeable future.
Freelancers Are in Trouble. Here’s How We Can Help
We're officially partnering with Freelancers Union to raise emergency grants for those in need via the Freelancers Relief Fund.
How Does Coronavirus Change the Way We Do Our Job as Marketers?
Even though many of us are working from home, we're still working. And the coronavirus pandemic changes how we do our jobs.
4 Big Shifts That Will Usher in a New Generation of Content Marketing
In the past, brands created content two ways: in house or through an agency. That traditional model is collapsing before our very eyes.
How R/GA’s Twitter Account Became the Best Follow in Marketing
"The number one goal is just to be interesting. Whether that's to be funny or to make an observation that resonates with other people, to stand out in some way is the goal."
Report: Only 14 Percent of Financial Companies Consider Themselves ‘Innovation Leaders’
A recent report suggests that a wave of new competitors are starting to pose a threat to established financial services companies.
Why I’m Placing the Biggest Bet of My Life on Content
Pearl Collings, Contently's new CEO, explains why we have an opportunity to usher in a new era for content marketing that's focused on solving key problems.