What Instagram’s IGTV Can Offer Brands
After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube's video throne.
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What We Can Learn From Our Most Frequently Used Emojis
Emojis may only seem like whimsical little illustrations, but collectively, they can reveal some interesting cultural trends about digital audiences.
1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit
When you sit down at a slot machine, you never know if your investment will provide any sort of return. That's kind of how marketing used to work.
3 Ways to Prepare Before You Switch Careers From Journalism to Marketing
You've been using the primary tools for content marketing all along—now it's time to pull those tools apart and see what makes them work.
The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit
People have been arguing that content—not data—is now the key barrier to marketing success. At Marketing Nation Summit, that theory became a reality.
21 Rules for Being a Better Thought Leader
Rule #1: Don't refer to yourself as a thought leader.
Infographic: A Brief History of Content Marketing
While content marketing skyrocketed in popularity over the past few years, its principles have been around for centuries.
Infographic: The SEO Basics You Can’t Afford to Ignore
According to a new infographic, 45 percent of small businesses aren't sure what SEO means, yet 98 percent think being found on Google is important.