Strategies, tools, and tips for spreading content through the social web.
12 Concerns Content Marketers Should Have About Facebook’s IPO
A list of 12 concerns that any brand or publisher marketing on Facebook should have about the company post-IPO.
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How Facebook May Help Publishers Improve Content
Facebook's Open Graph makes it easy for users to share content real-time, giving marketers instant feedback on their content.
How To Get Flattering LinkedIn Recommendations Without Asking
One career strategy expert's advice on how to receive inbound LinkedIn recommendations without soliciting them.
5 Tools for Measuring Your Content’s Social Reach
These 5 tools for measuring social reach will get you much closer to content marketing ROI.
Twitter Loves Content-Centric Brands
Dick Costello, The CEO of Twitter announced that better brand pages are on the Twitter Horizon. This is great news for content creators, as these pages will supposedly offer more customizable organization methods. Brands will no longer rely on the social media site’s chronological display, and instead will have more control over the viewing of their tweets. He…
Hot Delivery: An Inside Look at @Dominos Social Media Strategy
Domino's Pizza Social Media Strategist Phil Lozen tells us how social media plays a vital role for the pizza giant.
Top Social Brands Spill Their Facebook Tactics
Brands need to evolve culturally,” Ad Age explains their latest trend report, in which they explored the secrets of top brands like Chapstick, Intel, and Burger King and their Facebook tactics. “When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in…
How To Increase Click-Through Rates on Twitter
Dan Zarrella made this great infographic on how to get the highest number of click-throughs for your tweets. Check it out below, and don’t forget to take note of some other Social Media Myths that Dan has disproven.
How To Rock Storytelling On Facebook Timeline
Copyblogger wrote a great piece the other day called 4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story. Here are his 4: Using the Subscribe button, Adding a great Cover photo, Crafting your About page, and Adding activity and Life Events to your Timeline. Take a closer look on how to deliver on…