Category:

Retail

Content marketing news, analysis, tips and solutions for retail companies.

Why Brands Need a Mission to Create Great Lifestyle Content

B2C

Why Brands Need a Mission to Create Great Lifestyle Content

By Maggie McCracken
3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

B2C

3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

By Tessa Wegert
The Best Branded Content of July: Advertising’s McConaissance Continues

B2C

The Best Branded Content of July: Advertising’s McConaissance Continues

By Joe Lazer
The Rise and Fall of Abercrombie’s Incredible, Risky Print Magazine

Brands

The Rise and Fall of Abercrombie’s Incredible, Risky Print Magazine

By Ella Riley-Adams
MAC Broke the Rules of Beauty Marketing and Got 70K People to Create Content

B2C

MAC Broke the Rules of Beauty Marketing and Got 70K People to Create Content

By Ella Riley-Adams
Google’s New Search Data Tool Will Change the Way Brands Reach Their Customers

Brands

Google’s New Search Data Tool Will Change the Way Brands Reach Their Customers

By Esme Cribb
How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes

Brands

How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes

By Jessica Black
‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio

B2C

‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio

By Joe Lazer
How One Kings Lane Grew Its Blog by 800 Percent in One Year

B2C

How One Kings Lane Grew Its Blog by 800 Percent in One Year

By Tessa Wegert