The Content Strategist
Content marketing news, analysis, tips and solutions for B2C companies.
This year, plenty of brands screwed up for trying too hard, not trying enough, or just being oblivious to controversy.
From Madden to Casper to GE, these brands won 2015 with truly creative content.
As these brands have shown with their great unsubscribe pages, don’t be afraid to resort to humor, puppies, and excessive guilt to get your audience back.
In 2015, MAC launched an insanely popular beauty campaign without using a single picture.
With a Hollywood-style approach, Marriott is changing the content marketing game.
One Kings Lane has quickly joined a select group that's using stunning lifestyle content to elevate their brand.
When you're the largest retailer in the world, reaching the right audience is harder than you might expect.
"Evergreen content will be pruned like a terrific bonsai tree... We will constantly update it, but never pull it down."
At times in August, it felt like the entire marketing world was trying to seduce the bros before they slip back into a Fireball-induced hibernation.
